If you are planning to launch a brand or promote your existing business only. Here are the 5 key areas of Digital Marketing which you should focus on as a beginner.
1 Search Engine Marketing:
Search Engine Marketing is a form of digital marketing associated with the researching, submitting and positioning of a website within search engines to achieve maximum visibility(First page visibility).
SEM consists of as search engine optimization (SEO) and search engine advertisements (SEA). SEO is the process of optimizing the website on particular keywords in order to achieve first page organic search results on a search engine, while as SEA is the process of advertising on a search engine on PPC (pay per click) so as to achieve top ranking in search ads.
2 Social Media:
Social media marketing (SMM) is a form of digital marketing that utilizes social networking websites to reach out to people and engage. It’s a content driven marketing where goal is that users will share content with their social network to help a company increase brand exposure and broaden customer reach.
3 Content Marketing:
Content marketing involves creation and distribution of high-quality content (text, images and videos) that attracts and engages audiences online. Content is consumed by users on websites and social media, so content should interesting which provides value. Like other traditional forms of marketing, content marketing is typically used to drive customer acquisition, deeper engagement with current customers, and for brand awareness.
4 Email Marketing:
Email marketing is a powerful tool for acquiring, engaging, and retaining customers. In this form of marketing content driven (engaging) or promotional emails are sent to users to gain attention, engage and drive conversions.
E- CRM is the form of digital marketing used to maximizing sales to the existing customers, encouraging continuous relationships through the use of digital communications technologies such as operational databases, personalized web messages, Customer Service, Email and Social Media Marketing.