Search engine optimization or SEO is a set of rules that can be followed by website (or blog) owners to optimize their websites for search engines and thus improve their search engine rankings.
In today’s competitive market, SEO is more important than ever. Search engines serve millions of users per day looking for answers to their questions or for solutions to their problems. It is necessary for every webmaster to understand the true meaning of SEO as well as the potential it creates for every business.
SEO comprises of ON-PAGE & OFF-PAGE factors. In this article, we’ll be talking about most common on-page issues that hamper SEO of your website.
Duplicate content:
Google defines duplicate content as “substantive blocks of content within or across domains that either completely match other content or are appreciably similar.”
Missing Alt Tags:
Alt tags provide textual descriptions of images, which makes it possible for search engines to categorize them. That’s one reason why your image alt tags should contain your SEO keyword phrases.
Missing Meta Descriptions:
The meta description is a ~160 character snippet, a tag in HTML, that summarizes a page’s content. Search engines show the meta description in search results mostly when the searched for phrase is contained in the description. Optimizing the meta description is a very important aspect of on-page SEO.
Broken Links:
It may not seem like much on the surface, but deep down, a broken link is doing some serious damage to your website, your reputation, and your business. A single broken link can impact your search engine rankings, your site’s user experience, result in lost customers and revenue, or, in the worst case, all of the above.
Too Many On-page Links:
Too many links can dilute the value of your page and send most of your traffic away. But if those links are relevant and useful, then your site will still rank well. Make sure you only keep the most relevant & useful links on major pages like Homepage.
